Autodesk Unveils New Brand on March 26th 2013

A Message From the Autodesk Marketing Team

We are excited to announce that Autodesk is evolving its brand to better reflect our business transformation and the dynamic spectrum of our users today and in the future. We are confident that a more unified brand will increase customer awareness and demand for our products across all industries.

Partners can expect to receive rebranding tools, guidelines, templates, and logos in late January 2013 to prepare for our March rebrand launch.

Supporting business value for our partners and providing an efficient rollout is our top priority. For details visit Partner Portal at Sales & Marketing > Co-Branding Assets & Templates.

Please note that the changes described are related to all Autodesk branded material. The initial update in March will focus on sales and product specific material. The newly released Training & Certification branded material  can continue to be used in its current form.

New Brand FAQ

Q: When will I receive the guidelines to implement?
A: Partners will receive new co-branding guidelines, templates, and partner logos in late January 2013.

Q: Where will I find resources and assets?
A: Our intent is to use Partner Portal to distribute all assets.

Q: Are there changes to partner logo designations?
A: All Partner logos are under review. Any changes made to Partner logos will be provided in late January.

Q: How will you support my company to ensure our co-branded materials are up to date?
A: Guidelines, templates, materials and tools for easy implementation will be available to partners in late January. These materials will support partners in making a smooth transition, in order to maintain brand alignment.

Q: May I speak to my customers about the new Autodesk brand prior to OTC?
A: No. An embargo is in place until March 26th  2013. We look forward to working with you to delight our customers with a new brand that is simple, approachable, and practical at that time. The new Autodesk brand will not interfere with the continued delivery of our products. 

Q: If I receive assets in January, can I make them available prior to OTC?
A: No. We are providing you with the necessary tools in January to ensure your alignment with our annual March release. Your co-branded materials that reflect the new brand may not be released until March 26th 2013.

Q: What date does everything go live?
A: March 26th 2013, is Autodesk's launch date. External-facing web properties and sales and marketing materials will reflect our new brand at that time. Partners will receive access to the new brand so they can prepare and ensure alignment with the March launch date. It is strictly prohibited to launch anything sooner than this date.